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How to apply data quality management techniques to marketing, sales, and other specific business units
Author and information quality management expert Larry English returns with a sequel to his much-acclaimed book, Improving Data Warehouse and Business Information Quality. In this new book he takes a hands-on approach, showing how to apply the concepts outlined in the first book to specific business areas like marketing, sales, finance, and human resources.
The book presents real-world scenarios so you can see how to meld data quality concepts to specific business areas such as supply chain management, product and service development, customer care, and others. Step-by-step instruction, practical techniques, and helpful templates from the author help you immediately apply best practices and start modeling your own quality initiatives.
- Maintaining the quality and accuracy of business data is crucial; database managers are in need of specific guidance for data quality management in all key business areas
- Information Quality Applied offers IT, database, and business managers step-by-step instruction in setting up methodical and effective procedures
- The book provides specifics if you have to manage data quality in marketing, sales, customer care, supply chain management, product and service management, human resources, or finance
- The author includes templates that readers can put to immedate use for modeling their own quality initiatives
- A Companion Web site provides templates, updates to the book, and links to related sites
- Sales Rank: #1060233 in Books
- Published on: 2009-10-12
- Original language: English
- Number of items: 1
- Dimensions: 9.55" h x 2.05" w x 7.60" l, .0 pounds
- Binding: Hardcover
- 840 pages
From the Back Cover
122 organizations lost a total of $1.2 trillion in process failure and waste caused by poor quality Information. Learn how your organization can avoid the same fate.
Business Excellence is not a myth! It is a state of World-Class Performance that can be achieved by applying Quality Management Principles to: Manufacturing, Service Delivery, and Information Quality.
In the Information Age, organizations cannot operate effectively without Quality Information. Manufacturers don't count products in the warehouse to know inventory levels—they look at the Inventory Information. Banks don't count currency to tell you your balance—they provide you Account "Information." Errors in Information cause Processes to fail.
World Class Business Performance requires designing Quality into Information Processes to capture and deliver accurate, timely, and unbiased Information to Knowledge Workers who perform the Enterprise's Value Work. This concept may sound mythical, but The TIQM Quality System proves otherwise.
English's first book, Improving Data Warehouse and Business Information Quality, was called "The Information Quality Bible for the Information Age," by Masaaki Imai, the creator of the Kaizen® Quality System. It was translated into Japanese by the first Information Services organization to win the Deming Prize for Quality.
English takes his initial writing of the core concepts of proven Quality Management Principles and shows you how to apply those Principles to Information in specific core Processes (Value Circles):
- Customer Care
- Product Development
- Supply Chain Management
- Financial and Risk Management
- Internet and e-Business
- Document and Knowledge Management
- Information Management and Information Systems Engineering
He guides you, step-by-step, through the TIQM Processes, along with templates that you can use to drive your organization's IQ initiatives. He helps you measure IQ and identify and eliminate the Root Causes of poor quality Information.
Best Practices are included throughout the book. You learn how to establish a culture for effective and sustainable IQ Management as a Business Management Tool involving everyone in the Enterprise.
About the Author
LARRY P. ENGLISH, President and Principal of Information Impact International, is one of the most highly respected authorities in the world on how to apply Quality Management Principles to Total Information Quality Management. He has provided consulting and education in more than 40 countries on six continents.
English was featured as one of the "21 Voices for the 21st Century" in the American Society for Quality's journal Quality Progress in January 2000.
Heartbeat of America, hosted by William Shatner, awarded English the "Keeping America Strong Award" in December 2008, honoring his work in helping organizations eliminate the high costs of business process failure caused by poor quality Information.
English was honored by the MIT Information Quality Program for a Decade of Outstanding Contributions to the field of Information Quality Management in July 2009.
Mr. English has been called:
- "The most influential thought leader in the Information Quality space." —Neil Foshay, Faculty, St. Francis Xavier University, NS, Canada
- "The thought leader in the Information Quality/Data Quality field." —Dr. Martin Eppler, author of Managing Information Quality
- "The leading authority in applying Dr. Deming's principles to Information Quality." —Dr. Joyce Orsini, President of the Deming Institute and Director of the Deming MBA Scholars Program at Fordham University
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